Social media services are all about getting more social exposure for your business, website and to help you grow your business and give you more brand awareness.
Of course social media services can be done by you, but if you’re in business, you may be wise to hire a service to do it for you, to avoid the tediousness and large volume of work required to get the strongest possible results.
Too many people think that it’s the best way to make money, but using it to promote your business and products is NOT really the correct way to social media at all.
Social media services are best used in “tandem” with all other marketing efforts and should not be relied upon as the main method of market awareness. People are not going to Facebook, Twitter, Pinterest etc., to look for a laptop or pair of socks.
Social media marketing is really the process of marketing a business or website by interacting with “existing or potential customers” through popular social networking websites and online communities. It’s not for trying to get new customers for your business.
The sole purpose of this service is to drive large amounts of traffic and exposure to the target site. (landing page, sales page etc.)
Good social media services include social account management, viral content, social media promotions, consistent engagement, RSS feeds, social network share buttons on your business blog or website, maintaining the company blog, and promoting off site link building articles through all the popular social bookmarking websites.
Some of the most popular sites include Facebook, Twitter, YouTube, Digg, Reddit, StumbleUpon, and Foursquare.
What are the Benefits of these Services?
These services can bring several benefits, including:
- Increased traffic
- More exposure
- Increased subscribers
- Inbound links
- Higher search engine rankings
- Relatively low cost with a high return
The site Pinterest is an example of how they can dramatically help your business.
These are statistics from a recent article in Fast Company, showing the rapid rise of it’s impact and how important a role it is in your overall business plan.
Pay close attention to the power of SM and these statistics.
You may be surprised to see that “Pinterest” out does Facebook and Twitter for “average order value” when a user follows through on a purchase from a product seen on social media! (Over twice as good as Facebook).
Social media services are well worth the investment, especially for many eCommerce type niches and products.
But, they are also an important part for any business, since every business needs constant and expansive exposure in as many places as possible.
We live in a generation of expanding technology and it will be even more important to be in constant contact with all your potential customers, client or patients (if you’re in the medical profession.).